Abel Digital Media is a full-service growth agency specializing in paid media and social media management — executing every step of the strategy from discovery to domination.
Abel Digital Media was started with one clear intention: to give small and mid-size brands access to the same level of marketing strategy that the big dogs pay agencies six figures for — without the agency markup, the account handoffs, or the feeling that you're just another client number.
I've seen too many incredible businesses get lost in the noise because they couldn't afford a big agency's retainer, or because they hired a cheap social media manager who just posted pretty pictures with no strategy behind them. That's not marketing — that's noise.
So I built this to be different. At Abel Digital, you get real strategy, real execution, and a real human being who is invested in your growth. We take on a select number of clients at a time — because when we're in, we're all in.
We don't sell tactics. We build complete marketing ecosystems — from discovery to scale.
Every service lives inside a larger strategy. Nothing is isolated — everything works together.
We measure what matters and optimize relentlessly. Here's what we've delivered across our portfolio.
Let's build a strategy that moves the needle — paid media, social management, and everything in between. Start to finish, A to Z.
Whether you're launching a new brand or scaling an existing one — fill out the form and we'll be back within 24 hours with a plan.
Building a music brand audience from scratch through platform-native content strategy and precision-targeted paid social.
Seeded Sound came to us as a rising music brand with strong creative output but zero digital infrastructure. No ad strategy, no content cadence, no community — just talent. The music industry is brutally saturated on social, and generic "post and pray" content wasn't cutting through. They needed a brand-led, platform-native approach that would grow a genuine audience, not just inflate vanity metrics.
We built a two-track content and paid system: organic content designed specifically for TikTok's discovery algorithm (short-form, sound-led, emotionally hooked within the first 1.5 seconds), paired with Meta retargeting to convert video viewers into followers and stream traffic.
We developed a release-based content calendar — every drop had a 3-week runway of teaser content, launch posts, and community engagement prompts. Paid TikTok Spark Ads amplified the organic posts that were already gaining traction, keeping cost-per-engagement low while reaching cold audiences at scale.
Driving qualified admissions inquiries through compliant paid media for one of the nation's premier addiction and mental health treatment networks.
Behavioral health is one of the most restrictive and competitive advertising categories. RBHN operates treatment centers across Florida, New Jersey, and New York — meaning multi-state compliance requirements, HIPAA-adjacent sensitivity, and sky-high CPCs from competitors bidding aggressively on the same keywords. Their previous campaigns were burning budget on unqualified traffic with poor conversion infrastructure on the landing page side.
We started with a full audit of their existing Google campaigns, which revealed significant keyword overlap, poor Quality Scores, and landing pages that weren't optimized for conversion or compliance. We rebuilt the account architecture from scratch — tightly themed ad groups, location-specific ad copy for each state market, and a negative keyword list that cut irrelevant traffic by over 35%.
On the social side, we ran awareness and retargeting campaigns focused on families researching treatment options — a critical but often ignored audience segment. Content strategy emphasized hope, clinical credibility, and JCAHO accreditation to build trust before the ask. All creatives were reviewed for platform compliance and HIPAA sensitivity before going live.
Taking a luxury canned cocktail brand from regional unknown to a multi-state DTC powerhouse through brand-led paid media and social storytelling.
DIO Cocktails launched with an exceptional product — premium RTD canned cocktails using real ingredients, no artificial sweeteners, and a luxurious aesthetic inspired by Dionysus. But premium positioning is a double-edged sword in beverages: the audience is small, skeptical, and the price point narrows your funnel dramatically. They were live in NY, MI, and FL with a DTC site that ship to 33 states but had no paid media presence and a thin social following.
We built a three-stage funnel: top-of-funnel brand story ads on Meta and TikTok speaking to the occasion (dinner parties, events, gifting) rather than the product features; mid-funnel content showcasing the mixology craft and ingredient quality; and bottom-funnel retargeting to site visitors with direct purchase CTAs and limited-time offers.
Visually, we leaned hard into the luxury and mythology positioning — deep purples, moody lighting, editorial-style creative. We also built a UGC strategy, seeding product to food and cocktail creators who generated authentic reviews that we then ran as dark post ads. This kept CPMs low while maintaining the aspirational aesthetic.
Building a compliant, high-performing digital presence for a first-of-its-kind performance THC brand created by Navy SEALs and elite athletes.
ATHLETHC operates in one of the most challenging advertising environments that exists: THC and cannabis-adjacent products are outright banned from paid advertising on Meta, Google, and TikTok. You cannot run a single purchase-intent ad. Most agencies walk away from this category entirely. We didn't — because behind the restriction is a genuinely compelling brand story and a rapidly growing market of fitness-focused THC consumers.
Without access to direct paid ads, we built an organic-first growth engine. We developed a content strategy rooted in the brand's credibility pillars: Navy SEAL discipline, Jiu Jitsu world championship performance, and precision microdosing science. This wasn't cannabis lifestyle content — it was performance content that happened to feature ATHLETHC.
We created video content showcasing the founders' stories, training footage, and educational microdosing content that performed exceptionally well on TikTok and Reels. In parallel, we built an influencer seeding program with fitness athletes, grapplers, and veteran-community creators. Where paid ads were permitted — brand awareness-only with no product claims — we ran compliant campaigns driving traffic to educational landing pages and email capture.
Building DTC protein sales and a culturally rooted community for an LA wellness brand inspired by the flavors and energy of Asian street markets.
The protein and wellness space is one of the most crowded and expensive categories to advertise in. Major brands with massive budgets dominate the search and social landscape, making it nearly impossible for a niche, cultural brand to compete on spend alone. Tuk Tuk Go's edge was its story — clean, functional protein with flavors rooted in Southeast Asian street food culture. The challenge was translating that story into ad creative that converted, not just content that looked good.
We leaned into differentiation. Instead of competing on protein specs (everyone does that), we built a campaign strategy around the cultural identity: the vibrancy of street markets, the boldness of Thai, Japanese, and Vietnamese flavor profiles, and the community of people who live that lifestyle. Creative was warm, energetic, and specific — not another sterile fitness brand.
Meta prospecting campaigns targeted wellness-conscious millennials in LA, NYC, and other culturally diverse metros. We built a lookalike audience from their existing customer base and stacked it with interest layers: fitness, Asian food culture, DTC wellness brands, and travel. Retargeting focused on cart abandoners with flavor-forward creative and limited-time bundle offers to drive repeat purchase. Community management was hands-on — responding to every comment, building the brand voice in every DM.
Scaling course enrollment and professional community for the UK's leading SpLD specialist training platform, founded by assessor and former PATOSS APC reviewer Sally-Ann Morrison.
Praxis CPD operates in a highly specialist niche: continuing professional development for SpLD (Specific Learning Differences) assessors in the UK. The audience — qualified dyslexia and SpLD specialists, APC holders, and trainee assessors — is small by digital advertising standards, highly educated, and deeply skeptical of non-practitioner voices. Sally-Ann's platform had strong organic credibility but limited paid media reach into the broader professional community.
The niche audience actually worked in our favor: tight targeting meant low CPMs and high relevance. We built Facebook campaign audiences around SEND/SpLD professional interest layers, UK-based education and assessment groups, and custom audiences built from the existing email list and website visitors. Every ad spoke directly to the pressures and aspirations of practicing assessors — APC renewal anxiety, report writing efficiency, the desire to build a private practice.
We created lead magnet campaigns around free courses (like the SASC Format Readiness Checklist and Establishing Your Diagnostic Decision), pulling professionals into the funnel before upselling to paid CPD. A retargeting sequence then moved warm leads toward the flagship Praxis Pro membership and APC 123 renewal companion course. Social content strategy emphasized Sally-Ann's warm, expert voice to build trust before the close.
Scaling Instagram to 27K followers and driving consistent course enrollment revenue for a nationally recognized kidney stone and CKD nutrition expert.
Melanie Betz (MS, RD, CSR) is a nationally recognized kidney stone dietitian and one of the most credible voices in her specialty. But credibility doesn't automatically translate to digital reach or revenue. She had a strong website and blog, but her social media presence wasn't converting followers into course students, and she lacked a reliable paid media engine to drive consistent enrollments. Healthcare content on Meta requires careful navigation — no unsubstantiated claims, sensitivity around patient outcomes, and strict platform policies on medical content.
We built a two-part strategy: grow the Instagram audience with high-value, shareable educational content, then monetize that audience through a Meta course funnel. For content, we developed a weekly cadence of patient-friendly nutrition explainers, myth-busting posts (kidney stone nutrition is full of dangerous misconceptions), and case-style educational content — all written to align with Melanie's clinical voice and reviewed for accuracy. This content earned strong organic engagement and drove steady follower growth.
For paid media, we ran a lead magnet funnel — offering a free kidney stone diet guide in exchange for an email — then retargeted those leads with course enrollment ads for the "Eat Away Kidney Stones" program. We also ran cold prospecting to audiences diagnosed with kidney stones or CKD using interest and behavioral targeting. Every ad was carefully worded to stay within Meta's healthcare advertising policies while still communicating clear value.